Through this video, you’ll receive step-by-step guidance on how to write a clear, persuasive Motivation Letter that shows impact, motivation for study and your aspirations. This video walks you through every stage of the process: from breaking down the question and understanding what university/ scholarship panels are looking out for, to writing a strong introduction, body, and conclusion that ties to your experience and aspirations to your reason for study. What you’ll get in this video: A simple, repeatable framework for structuring your whole essay. What selectors really want to see. Step-by-step guidance on showcasing the best leadership or influence examples. A proven method (how to use STAR: Situation → Task → Action → Result, plus reflection) to turn experience into impact. A proven method (how to use SMART: Specific → Measurable → Actionable → Relevant → Time-bound) to create clear goals. Sentence-level tips and phrases to improve clarity, confidence and professionalism. Common traps applicants fall into, and exactly how to avoid them. Who this is for: Aspiring applicants who want to stand out. Early-career professionals who need to translate experience into leadership evidence. Anyone who struggles to structure essays or make their impact obvious. By the end of the video you’ll be able to: Pick the strongest example of leadership or influence from your experience. Structure an essay that flows and scores highly on application panels. Write concise, impact-focused paragraphs that link to your career and study goals.